CRYSTALZ: Pearlizers & Optical Brightening Solutions

CRYSTALZ is Chemstorez’s brand dedicated to pearlizers and optical brighteners that bring both visual elegance and performance enhancement to end formulations. Designed to improve product aesthetics while maintaining technical efficiency, CRYSTALZ pearlizers help formulators achieve brilliance, luster, and light-reflecting effects that elevate consumer perception, while Optical brighteners create a "whiter-than-white" appearance by counteracting the natural yellowish tint that often develops in white or light-colored materials over time.

The CRYSTALZ portfolio covers a wide range of liquid and dispersible pearlizing agents for shampoos, body washes, and lotions, as well as optical brighteners that enhance fabric and detergent performance by intensifying whiteness and brightness. With reliable stability, excellent compatibility, and ease of formulation, CRYSTALZ delivers consistent results across diverse systems.

By integrating CRYSTALZ into formulations, manufacturers gain access to high-quality solutions that not only enhance visual appeal but also reinforce product identity, delivering a refined balance of performance and sensory impact.